68% of mid-market promotions lose money. Q3 trade budget locks soon.
Connect your retailer portal export. No new software. No changes to how your brokers work. Your first waste alert arrives in two weeks.
Flagged for review
$47,200
Kroger display event
Cut this. Reallocate to Walmart endcap.
Healthy performance
$31,500
Walmart endcap
Velocity up 23% week-on-week.
First alert delivered
Day 14
Walmart Retail Link export
No software install. No retailer cooperation. No IT project.
Download from any supported portal. Drop it in. No retailer cooperation, no tokens, no technical setup of any kind.
A rolling four-week baseline per product and store cluster. Velocity drops of 15% or more over two consecutive weeks surface before your next broker check-in.
Every promotion returning below 1.0× ranked by dollar amount and retailer. Cut the right event before Q3 planning locks, not after the quarter ends.
"Cut the $47K event, not the category."
No new portal access. No broker workflow changes.
Rolling four-week baseline per SKU and store cluster. Flags drops of 15% or more over two or more consecutive weeks. No promotional calendar required to start.
Promotional return calculator
Baseline-adjusted lift on every event. Bottom 20% flagged by dollar amount and retailer, not just percentage. A number, not a range.
Slotting fee benchmarks
Anonymized deal data by retailer and category, from contributing brands. Know the going rate before the buyer meeting — not after.
Forward margin forecasting
Project gross margin on planned promotions before spend is committed. Events likely to return below 1.0× are flagged before they run.
Charter brands contribute anonymized slotting deal data and get benchmark access before general availability. The more brands contribute, the more accurate the category benchmarks become for everyone.
"Reallocated $47K from a 0.6× Kroger display event to a 2.1× Walmart endcap."
Charter brand · consumer packaged goods · $80M revenue
68%
of mid-market promotions lose money, per trade promotion industry research
14 days
from first file upload to your waste map — guaranteed or we review your account
1.0×
minimum return threshold — events below this flagged before they run
90 days
success guarantee — customer review triggered if return falls below 10% at 90 days
$10M–$500M in revenue. $500K–$5M in trade spend. A Vice President or Director with discretionary authority to sign a pilot under $40K.
New to a major retailer
First 12 months
Highest slotting risk, no promotional history to defend spend
Lineal alerts you to velocity drops before the buyer review catches them — so you're not surprised on the call with no answer.
Trade budget under pressure
Finance wants a number
Finance is asking for trade spend as a percentage of revenue
Answer with a specific number, not a narrative. Lineal connects promotional spend directly to documented return at the event level.
Broker-managed field force
Monthly reports, daily problems
Finding out about stock gaps at the end of the monthly visit report
Lineal surfaces out-of-stock and display compliance issues in days — not weeks. You know before the next broker check-in.
Scaling across retailers
Walmart + Target + Kroger + Amazon
Managing portal exports from four chains in four separate spreadsheets
Lineal normalizes data across all four portals and shows you which retailer is working hardest for your trade dollar — without spreadsheet assembly.
Download the same export you pull each week. Drop it in. No access tokens, no integration project, no ask of your broker or your IT team.
What getting started actually looks like
Upload the flat-file export you're already pulling each week
No new retailer access or cooperation required
No changes to how your brokers work in the field
Four weeks of portal history is all you need to start — no promotional calendar required
First alert in 14 days — guaranteed, or your customer success manager reviews the account at no charge
Pilot is VP-signable. Under $40K. No finance committee required. 30-day close.
Retailer portal export only. Results in 14 days. No broker behavior changes required.
VP-signable pilot · under $40K · no committee required · 30-day close